Cuddledry

The Cuddledry concept was founded by Helen Wooldridge and Polly Marsh, two long term friends, now working mums. Their first product was the Cuddledry baby bath towel - now a multiple award-winner and a 'must-have' for all new mums and dads.

They discovered through their own experience that learning how to take care of your newborn was stressful enough, without the extra slippery problems associated with getting your precious wriggling bundle safely out of the bath!

Most baby towels are lightweight squares, which parents have to hold awkwardly under their chin or between teeth in order to have two hands free to lift baby. Helen and Polly came up with Cuddledry to make the bath exit a bonding time, not a stress!

The Cuddledry product is so good, that when the girls took it to Dragons Den all five dragons were falling over themselves to get involved!