Jack and Jill

Jack and Jill is the brainchild of a pharmacist husband and genius wife who share a paranoia about harmful children's products. Dissatisfied with the available options, they set out to formulate the safest, most effective and yummiest toothpaste for their kids and yours. They decided to ensure their packaging was minimised and that their tubes were recyclable - Most aren't. On the way they discovered the need for earth friendly toothbrushes after learning that most toothbrushes end up as landfill.